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  • Understanding Media
    Understanding Media

    When Marshall McLuhan first coined the phrases "global village" and "the medium is the message" in 1964, no-one could have predicted today's information-dependent planet.No-one, that is, except for a handful of science fiction writers and Marshall McLuhan.Understanding Media was written twenty years before the PC revolution and thirty years before the rise of the Internet.Yet McLuhan's insights into our engagement with a variety of media led to a complete rethinking of our entire society.He believed that the message of electronic media foretold the end of humanity as it was known.In 1964, this looked like the paranoid babblings of a madman.In our twenty-first century digital world, the madman looks quite sane.Understanding Media: the most important book ever written on communication.Ignore its message at your peril.

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  • Understanding Global Media
    Understanding Global Media

    This key textbook provides a comprehensive and up-to-date account of developments in international communication worldwide.Taking a comparative approach to the major theories of global media, Terry Flew looks at the rise of global media production networks and the emergence of 'media cities', multiculturalism, and the question of a global media culture.This engaging book raises the question of whether we are now in a 'post-global' age, and discusses whether there is a stable global communications order, or instead a stage of increased competition among digital and traditional media, and between the US and emergent powers such as China. Drawing on a wide range of perspectives, and written by a renowned author, this is an essential introduction for undergraduate and postgraduate students of media studies, communication studies and cultural studies, and anyone interested in the study of media and globalization.

    Price: 29.99 £ | Shipping*: 0.00 £
  • Understanding Global Media
    Understanding Global Media

    This key textbook provides a comprehensive and up-to-date account of developments in international communication worldwide.Taking a comparative approach to the major theories of global media, Terry Flew looks at the rise of global media production networks and the emergence of 'media cities', multiculturalism, and the question of a global media culture.This engaging book raises the question of whether we are now in a 'post-global' age, and discusses whether there is a stable global communications order, or instead a stage of increased competition among digital and traditional media, and between the US and emergent powers such as China. Drawing on a wide range of perspectives, and written by a renowned author, this is an essential introduction for undergraduate and postgraduate students of media studies, communication studies and cultural studies, and anyone interested in the study of media and globalization.

    Price: 90.00 £ | Shipping*: 0.00 £
  • Understanding Media Economics
    Understanding Media Economics

    "Expertly synthesizes economic theory and contemporary cases to both explain the structure of the contemporary media industry and shed insight on the significant challenges and controversies confronting the sector."- Lucy Küng, Oxford University and Jonkoping University"A wide-ranging, accessible introduction to media economics and their application to a broad range of media topics from advertising and business models to copyright, audience demand and public policy."- Chris Bilton, University of Warwick"An excellent textbook on media economics, which takes into account the full complexity of the subject matter in the context of structural, technological and creative transformations that characterise digital media."- Milan Todorovic, London Metropolitan UniversityWith the rapidly evolving digital media landscape, this second and completely revised edition of Understanding Media Economics moves beyond a sector-specific approach to media analysis, and instead focuses on the issues and imperatives that are now central to how economic forces impact on the media industries. Exploring themes such as innovation, digital multi-platform developments, the emerging importance of networks, branding and segmentation of market demand, strategies of risk-spreading, maximizing value within content, intermediation and rights management, corporate expansion and advertising, this book addresses and explains the key pressing questions and issues that are transforming contemporary media industries and markets. Gillian Doyle makes the economics of the media fascinating, compelling and easy to understand.This is essential reading for students of media economics, media management, media policy and courses across the cultural and creative industries.

    Price: 39.99 £ | Shipping*: 0.00 £
  • Is mathematical understanding the same as technical understanding?

    Mathematical understanding and technical understanding are related but not the same. Mathematical understanding involves grasping abstract concepts, relationships, and principles, while technical understanding typically involves knowledge of specific tools, techniques, and procedures used in a particular field. While mathematical understanding can be a foundation for technical understanding in some cases, technical understanding often requires practical application and hands-on experience that goes beyond pure mathematical reasoning.

  • What is understanding?

    Understanding is the ability to comprehend and make sense of information or concepts. It involves grasping the meaning, significance, and implications of something, and being able to apply that knowledge in various contexts. Understanding goes beyond simply knowing facts or information, and requires a deeper level of insight and insight into the subject matter. It often involves critical thinking, analysis, and the ability to connect different pieces of information to form a coherent and meaningful understanding.

  • What is the difference between exploratory understanding and argumentative understanding?

    Exploratory understanding involves seeking to understand a topic or issue by exploring different perspectives, gathering information, and considering various viewpoints without necessarily taking a stance. It is about gaining a broad understanding of a subject. On the other hand, argumentative understanding involves forming a position or argument based on the information and evidence gathered. It is about taking a specific stance and defending it with logical reasoning and evidence. In summary, exploratory understanding is about exploring and gathering information, while argumentative understanding is about forming and defending a specific position.

  • Is understanding also learning?

    Yes, understanding is a crucial aspect of learning. When we understand something, we have grasped the meaning or significance of it, which is a key part of the learning process. Understanding involves making connections, drawing conclusions, and applying knowledge, all of which contribute to the acquisition of new information and skills. Therefore, understanding is an integral part of the learning process.

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  • Understanding the Media
    Understanding the Media

    This is a lucid and lively introduction to key concepts and developments in media and media studies.The new edition, with updated case studies and a good range of online reading, is a valuable resource for both students and lecturers. - Chindu Sreedharan, Bournemouth University "Has expanded the possibilities of what a textbook can be.Incisive questions framed through accessible and detailed examples provide a platform for a wealth of different activities that engage readers in the critical study of media." - Dr Daniel Ashton, Bath Spa University "Accessibly written and very well-structured, the book will be one of those you go back to time and time again throughout your studies.In addition it also offers that much-needed, little-found extra in a textbook: critical engagement with media and society.A joy for those of us teaching the subject. - Joke Hermes, University of Amsterdam How much of our media experience is shaped by the profit motive of media conglomerates?How much freedom and power do we have as members of an increasingly fragmented media audience?How do the media influence what we understand about friendship, globalization and even our own selves? This book teaches students how to ask critical questions of the media, and gives them the analytical tools to answer those questions.By gaining a rich understanding of how the media play a role in society, both in giving pleasures and creating power relationships, students are encouraged to become critical thinkers.Understanding the Media: Teaches the theoretical foundations and key concepts students need to get started on their own media studies Brings concepts to life with examples and case studies on everything from Harry Potter and Big Brother to the Occupy movement Shows the ‘how to’ with guided exercises and improves essay writing with a guide to the research literature Helps students take learning further with guided free online readings This is an essential guide to the how and why of understanding the media, perfect for students in media studies, sociology, cultural studies and communication studies. Companion Website now available! Visit www.sagepub.co.uk/devereux3e for a range of student and lecturer resources.

    Price: 38.99 £ | Shipping*: 0.00 £
  • Understanding New Media
    Understanding New Media

    The new media landscape touches every aspect of our social, political and cultural lives.It is more important than ever, therefore, that we are able to understand and explain the complexity of our digital world. Understanding New Media gives students the tools and the knowledge they need to make sense of the relationship between technologies, media and society.This best-selling student introduction: Makes complex ideas accessible, clearly explaining the key thinkers, theories and research students need to understandBrings theory to life with a range of new case studies, from selfies or trolling, to the app economy and algorithms in social mediaGets students started on projects and essays with guided research activities, showing them how to successfully put learning into practiceProvides guided further reading, helping students to navigate the literature and extend their studies beyond the chapter Understanding New Media remains the perfect guide to the past, present and future of the new media world.It is a vital resource for students across media and communication studies and sociology, and anyone exploring new media, social media or digital media.

    Price: 35.99 £ | Shipping*: 0.00 £
  • Understanding Media Semiotics
    Understanding Media Semiotics

    Media semiotics is a valuable method of focusing on the hidden meanings within media texts.This new edition brings Understanding Media Semiotics fully up to date and is written for students of the media, of linguistics and those interested in studying the ever-changing media in more detail.Offering an in-depth guide to help students investigate and understand the media using semiotic theory, this book assumes little previous knowledge of semiotics or linguistics, avoiding jargon and explaining the issues step by step.With in-depth case studies, practical accounts and directed further reading, Understanding Media Semiotics provides students with all the tools they need to understand semiotic analysis in the context of the media.Semiotic analysis is sometimes seen as complicated and difficult to understand; Marcel Danesi shows that on the contrary it can be readily understood and can greatly enrich students' understanding of media texts, from print media right through to the internet and apps.

    Price: 32.99 £ | Shipping*: 0.00 £
  • Understanding Media Industries
    Understanding Media Industries

    Understanding Media Industries is the only book that examines the interaction between commercial industry realities and media using a critical media studies approach in a concise, topic driven format that is accessible and engaging for undergraduate students.Designed for Media Industry, Media & Society, and Introduction to Media Studies courses, Understanding Media Industries also works well for courses on media criticism, media literacy, or introductory mass communication.

    Price: 96.99 £ | Shipping*: 0.00 £
  • 'No understanding when reading?'

    If you are experiencing no understanding when reading, it could be due to a variety of factors such as lack of focus, unfamiliar vocabulary, or difficulty comprehending the material. To improve understanding, try breaking down the text into smaller sections, looking up unfamiliar words, and taking notes as you read. Additionally, consider seeking help from a teacher, tutor, or reading specialist to address any underlying issues that may be impacting your comprehension.

  • What does understanding mean?

    Understanding means having a deep comprehension and insight into a particular topic, concept, or situation. It involves being able to grasp the underlying principles, connections, and implications of the subject at hand. Understanding goes beyond simply knowing facts or information; it involves the ability to interpret, analyze, and apply knowledge in a meaningful way. When someone understands something, they are able to explain it, make connections to other ideas, and solve problems related to it.

  • What is programming understanding?

    Programming understanding refers to the ability to comprehend and effectively work with programming languages, concepts, and techniques. It involves having a deep understanding of the syntax and semantics of a programming language, as well as the ability to solve problems and write efficient code. Additionally, programming understanding also encompasses the knowledge of algorithms, data structures, and best practices in software development. Overall, programming understanding is essential for creating reliable and maintainable software solutions.

  • Is musical understanding innate?

    Musical understanding is not innate, but rather it is developed through exposure, experience, and education. While some individuals may have a natural inclination or talent for music, the ability to understand and appreciate music is cultivated over time. Exposure to different styles of music, formal music education, and active engagement with music all contribute to the development of musical understanding. Therefore, while there may be some innate predispositions towards music, true musical understanding is a learned skill.

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