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  • Shareworthy : Advertising That Creates Powerful Connections Through Storytelling
    Shareworthy : Advertising That Creates Powerful Connections Through Storytelling

    In today’s highly competitive marketplace, a brand must tell meaningful stories that resonate with their target audiences across media channels.People want more than a utilitarian benefit—stories are ultimately what drive us to engage with brands. And we want to align ourselves with brands that are ethical and purpose-driven and that take responsibility for their actions and messaging. This indispensable book reveals what makes brand stories “shareworthy” and guides readers through creating relevant and resonant advertising.Combining practitioner and academic perspectives, Robin Landa and Greg Braun offer a roadmap for conceiving and developing creative advertising campaigns that are responsible and inclusive—and that audiences enthusiastically share.They demonstrate that shareworthy storytelling embraces diversity, equity, inclusion, purpose, and brand activism and eschews tropes, stereotypes, and negative messaging.The book features candid interviews with expert practitioners spanning diverse global communities who share the hard-earned wisdom of their award-winning campaigns, as well as insightful case studies from major companies such as Amazon, Nike, the New York Times, and Dove.Timely and actionable, Shareworthy shows current and aspiring marketing professionals how to craft a story, connect with the audience, and embrace social responsibility throughout.

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  • That Egg Is Mine! : A Silly Story about Sharing
    That Egg Is Mine! : A Silly Story about Sharing

    The first book in Duck & Cluck, a brand new funny graphic novel series for beginning readers—perfect for fans of Mo Willems and Elephant and Piggie. Meet Duck and Cluck. They are friends. Mostly. But they do not always agree. Duck has found an egg. Cluck thinks the egg belongs to her instead. And sharing? Out of the question!This simple but hilarious read-aloud follows the two friends as they make their case for why the egg belongs to them. And in the end, they both learn important lessons about manners and sharing.That Egg is Mine is the perfect laugh-out-loud purchase for any kindergarten or first-grader learning to read, or for anyone searching for comic books for ages 6-8.

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  • Europa Postmediaevalis 2022 : Connections and Networking
    Europa Postmediaevalis 2022 : Connections and Networking

    The third Europa Postmediaevalis conference, entitled Connections and Networking, took place in Coimbra, Portugal, in the spring of 2022.The result is this book, containing 26 contributions from a total of ten European countries divided into five thematic sections, all of which focus on post-medieval pottery. Pottery is examined from the perspectives of local, regional and long-distance trade.The contributions demonstrate the importance of the theme of connections and networking and provide an opportunity to compare concrete find situations across Europe – in both coastal as well as landlocked states – and their local development in the light of new impulses from outside.Papers gathered in a single anthology thus facilitate a dialogue between diverse European regions.

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  • Partnering : Forge the Deep Connections that Make Great Things Happen
    Partnering : Forge the Deep Connections that Make Great Things Happen

    Some of the most successful people in the world all have a secret power: their partnerships. Our individualistic society has created a cult of self-interest.The result: fear, division, and domination, which has crushed our ability to relate meaningfully to each other and diminished our ability to innovate and collaborate.Jean Oelwang, founding CEO and Trustee of Virgin Unite, has interviewed over 60 business and life partnerships - including Desmond and Leah Tutu, and Ben and Jerry - revealing how to nurture relationships with depth and purpose.These kinds of deep connections have a profound ripple effect on everything we do, supporting us to achieve more, withstand anything and amplify impact.Enduring partnerships are the foundation of a meaningful life as well as the backbone of any successful organisation.In this book she unpicks the values that connect great partners, offering practical tools for staying in sync, disagreeing respectfully and a blueprint for expanding small partnerships into large-scale collaborations. Packed with wisdom to nourish the relationships that give us strength and meaning, Partnering is a call-to-action for individuals resisting individualism to lead with purpose and impact.

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  • What is the difference between social media and social networking?

    Social media refers to online platforms that allow users to create and share content with a wide audience, while social networking specifically focuses on connecting and interacting with other users within a specific community or group. Social media platforms like Facebook, Twitter, and Instagram enable users to share content with a broad audience, whereas social networking sites like LinkedIn and Meetup are designed to facilitate connections and interactions between individuals with common interests or goals. In essence, social media is a broader term that encompasses various online platforms for sharing content, while social networking is more focused on building relationships and connections within a specific community.

  • How can you set WhatsApp so that media documents and links are not visible to others?

    To set WhatsApp so that media, documents, and links are not visible to others, you can go to the app's settings and navigate to the "Privacy" section. From there, you can customize who can see your "Last Seen," profile photo, status, and read receipts. You can also choose to hide media, documents, and links from specific contacts by adjusting the settings in the "Media Visibility" section. By doing this, you can control what content is visible to others while using WhatsApp.

  • How can one find work without "Vitamin B" (referring to connections or networking)?

    Finding work without "Vitamin B" or connections can be challenging, but it is possible. One way to find work is by actively searching and applying for job openings through online job boards, company websites, and recruitment agencies. It's also important to tailor your resume and cover letter to each job application to highlight your skills and experience. Additionally, building a strong personal brand and online presence through platforms like LinkedIn can help you stand out to potential employers. Finally, consider reaching out to industry professionals for informational interviews or networking events to expand your professional network and increase your chances of finding work.

  • What are links that end with .onion?

    Links that end with .onion are part of the Tor network, which is an anonymous network that allows users to browse the internet without revealing their identity or location. These links are used for accessing websites that are not indexed by traditional search engines and are often associated with illicit activities due to the anonymity they provide. The .onion domain is only accessible through the Tor browser, which encrypts and routes internet traffic through a series of volunteer-run servers to maintain user privacy.

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  • Images That Injure : Pictorial Stereotypes in the Media
    Images That Injure : Pictorial Stereotypes in the Media

    This expanded collection of new and fully revised explorations of media content identifies the ways we all have been negatively stereotyped and demonstrates how careful analysis of media portrayals can create more beneficial alternatives. Not all damaging stereotypes are obvious. In fact, the pictorial stereotypes in the media that we don't notice could be the most harmful because we aren't even aware of the negative, false ideas they perpetrate. This book presents a series of original research essays on media images of groups including African Americans, Latinos, women, the elderly, the physically disabled, gays and lesbians, and Jewish Americans, just to mention a few.Specific examples of these images are derived from a variety of sources, such as advertising, fine art, film, television shows, cartoons, the Internet, and other media, providing a wealth of material for students and professionals in almost any field.Images That Injure: Pictorial Stereotypes in the Media, Third Edition not only accurately describes and analyzes the media's harmful depictions of cultural groups, but also offers creative ideas on alternative representations of these individuals.These discussions illuminate how each of us is responsible for contributing to a sea of meaning within our mass culture.

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  • Railways of Oxford : A Transport Hub that Links Britain
    Railways of Oxford : A Transport Hub that Links Britain

    This is a history of the railways of Oxford ,looking at the operations and development of services , from the opening of the Oxford Railway by the Great Western on 12 June 1844 through to the present day.This volume covers the development of the railway locally, including the London and North Western Buckinghamshire Railway' from Bletchley, together with the five local branch lines. The opening of the Great Western / Great Central joint line from Culworth Junction to Banbury Junction in August 1900 resulted in the growth of inter regional cross country services passing through Oxford . The advent of the second world war saw the construction of a new junction at Oxford North giving for the first time a direct link from the Great Western to the London Midland & Scottish Railway branch to Bletchley and beyond. The opening of these two new junctions saw a considerable increase in both passenger and freight traffic which resulted in Oxford becoming a major railway centre .For many years one of the highlights was the arrival and departure of locomotives on a daily basis from all of the big four railway companies.Those days are long gone, but today Oxford is as busy as ever, with passenger services to London operated by Great Western Railway and Chiltern Trains, and by Cross Country Trains the South and the North of England.

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  • That Was That
    That Was That


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  • The Well-Connected Community : A Networking Approach to Community Development
    The Well-Connected Community : A Networking Approach to Community Development

    There is a growing recognition of the importance of networking for the vitality and cohesion of community life.The Well-Connected Community provides theoretical insights and practical guidance for people working with and for communities.This new edition has been updated to reflect recent research, policy development and changes in practice and takes account of changing political and economic circumstances.

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  • How can one stop sharing everything on social media?

    One can stop sharing everything on social media by being more mindful and selective about what they choose to post. It's important to consider the potential impact of sharing personal information and to only share content that one is comfortable with being public. Setting boundaries and being conscious of privacy settings can also help limit the amount of personal information that is shared. Additionally, taking regular breaks from social media and being more present in the moment can help reduce the urge to constantly share everything.

  • How can I change the browser that opens links?

    To change the default browser that opens links, you can go to your device's settings and look for the "Apps" or "Applications" section. From there, you can find the current default browser and select a different one to set as the new default. On some devices, you may also be able to change the default browser directly from the browser's settings. Once you've selected the new default browser, all links should open in the new browser instead of the previous one.

  • Are there connections between atoms that are useless?

    No, there are no connections between atoms that are useless. Every connection between atoms serves a specific purpose in forming molecules and compounds. These connections are essential for the stability and reactivity of the substances involved. In nature, atoms form bonds in order to achieve a more stable and lower energy state, and these connections are crucial for the functioning of all matter.

  • Are there concerning connections between Swiss media and politics?

    There have been concerns raised about potential connections between Swiss media and politics, particularly regarding the influence of political parties or individuals on media coverage. Some critics argue that certain media outlets may have biases or conflicts of interest that could impact their reporting on political issues. However, Switzerland has a diverse media landscape with a range of independent outlets, which helps to mitigate the risk of undue political influence. Overall, while there may be some connections between Swiss media and politics, the country's strong tradition of press freedom and plurality of media sources help to maintain a relatively independent and diverse media environment.

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