Products related to Management:
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Media and Management
An essential account of how the media devices we use today inherit the management practices governing factory labor This book argues that management is enabled by media forms, just as media gives life to management.Media technologies central to management have included the stopwatch, the punch card, the calculator, and the camera, while management theories are taught in printed and virtual textbooks and online through TED talks.In each stage of the evolving relationship between workers and employers, management innovations are learned through media, with media formats producing fresh opportunities for management. Drawing on rich historical and ethnographic case studies, this book approaches key instances of the industrial and service economy—the legacy of Toyotism in today’s software industry, labor mediators in electronics manufacturing in Central and Eastern Europe, and app-based food-delivery platforms in China—to push media and management studies in new directions.Media and Management offers a provocative insight on the future of labor and media that inevitably cross geographical boundaries.
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Media and Digital Management
Being a successful manager or entrepreneur in the media and digital sector requires creativity, innovation, and performance.It also requires an understanding of the principles and tools of management.Aimed at the college market, this book is a short, foundational volume on media management.It summarizes the major dimensions of a business school curriculum and applies them to the entire media, media-tech, and digital sector.Its chapters cover—in a jargonless, non-technical way—the major functions of management.First, creating a media product: the financing of projects, and the management of technology, HR, production operations, intellectual assets, and government relations.Second, harvesting the product created: market research, marketing, pricing, and distribution. And third, the control loop: media accounting and strategy planning. In the process, this book becomes an indispensable resource for those aiming for a career in the media and digital field, both in startups and established organizations.This book is designed to help those aiming to join the media and digital sector to become creative managers and managerial creatives.It aims to make them more knowledgeable, less blinded by hype, more effective, and more responsible.
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Media and Digital Management
Being a successful manager or entrepreneur in the media and digital sector requires creativity, innovation, and performance.It also requires an understanding of the principles and tools of management.Aimed at the college market, this book is a short, foundational volume on media management.It summarizes the major dimensions of a business school curriculum and applies them to the entire media, media-tech, and digital sector.Its chapters cover—in a jargonless, non-technical way—the major functions of management.First, creating a media product: the financing of projects, and the management of technology, HR, production operations, intellectual assets, and government relations.Second, harvesting the product created: market research, marketing, pricing, and distribution. And third, the control loop: media accounting and strategy planning. In the process, this book becomes an indispensable resource for those aiming for a career in the media and digital field, both in startups and established organizations.This book is designed to help those aiming to join the media and digital sector to become creative managers and managerial creatives.It aims to make them more knowledgeable, less blinded by hype, more effective, and more responsible.
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Principles of Data Management : Facilitating information sharing
Data is a valuable corporate asset and its effective management is vital to an organisation’s success and survival.With this book you will learn to master the key principles of data management and use them to implement best practices in your organization. This professional guide covers all the key areas of data management, including database development and corporate data modelling.It is business-focused, providing the knowledge and techniques required to successfully implement the data management function. This fully updated new edition provides new chapters on the most important data topics such as big data, artificial intelligence, linked data and concept systems.Principles of Data Management is fully aligned with syllabus for the BCS Professional Certificate in Data Management Essentials, making this the go-to text to unlocking the value of your data. Ideal for business managers and all involved in the development of information systems as well as data management professionalsComprehensive and descriptive view of data managementSuitable for all levels, from beginners to advanced learnersMust-read for anyone involved in the development of systems to manage data
Price: 34.99 £ | Shipping*: 0.00 £
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How can one study media management?
One can study media management through various academic programs such as a bachelor's or master's degree in media management, communication, or business administration with a focus on media. These programs typically cover topics such as media industry trends, strategic management, marketing, finance, and leadership. Additionally, gaining practical experience through internships or entry-level positions in media organizations can provide valuable insights into the field of media management. Networking with professionals in the industry and staying updated on current media trends and technologies can also contribute to a well-rounded understanding of media management.
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What is the difference between a degree in Marketing Management and a degree in Media Management?
A degree in Marketing Management typically focuses on the principles and strategies of promoting and selling products or services, including market research, consumer behavior, branding, and advertising. On the other hand, a degree in Media Management is more specialized in the management of media organizations, such as newspapers, television stations, or digital media companies. Media Management programs often cover topics like media economics, media law, content production, and distribution. While both degrees may overlap in areas like advertising and promotion, Marketing Management is broader and encompasses a wider range of industries, while Media Management is more specific to the media industry.
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What experiences have you had with studying media management?
I have had the opportunity to study media management through coursework in my undergraduate and graduate programs. I have learned about the strategic planning, marketing, and financial aspects of managing media organizations. Additionally, I have gained practical experience through internships and projects that involved working with media companies and understanding their management practices. These experiences have provided me with a comprehensive understanding of the challenges and opportunities in media management, and have prepared me to pursue a career in this field.
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What is the difference between a media designer digital print and a management assistant for office management?
A media designer digital print is responsible for creating visual concepts and designs for digital and print media, such as advertisements, brochures, and websites. They use graphic design software to create and manipulate images and text to communicate a message effectively. On the other hand, a management assistant for office management is responsible for administrative tasks such as organizing and coordinating office operations, managing schedules, and handling correspondence. They also assist in budgeting, invoicing, and maintaining office supplies. In summary, the main difference is that a media designer digital print focuses on graphic design and visual communication, while a management assistant for office management focuses on administrative and organizational tasks within an office setting.
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Advertising Media Planning : A Brand Management Approach
Advertising Media Planning blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of media planning.Taking a unique brand communication approach from an agency perspective, the textbook is organized into four key parts, walking the student through the foundations of brand communication, communication planning, the different media channels available, and the process of preparing, presenting, and evaluating a media plan.This 5th edition has been fully updated to include: • An emphasis throughout on digital and global media planning• New chapters on the role of brand communication, media planning and data analytics, paid media, mobile media, influencer marketing, and B2B media• New mini-case studies and innovation-focused call-out boxes throughout, showcasing media examples from Europe, the United States, and Asia• Discussion questions to foster engagement and understandingA highly regarded new edition, this practical and integrated textbook should be core reading for advanced undergraduate and postgraduate students studying Media Planning, Advertising Management, Integrated Marketing Communication, and Brand Management.Instructor resources include: PowerPoint slides, a test bank, and an instructor manual.
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Social Media Management : Using Social Media as a Business Instrument
This is the second edition of the undergraduate textbook 'Social Media Management' which extends the original edition's scope beyond the business angle.The textbook continues with the perspective of organizations - not individuals - and clarifies the impact of social media on their different departments or disciplines, while also exploring how organizations use social media to create business value.To do so, the book pursues a uniquely multi-disciplinary approach by embracing IT, marketing, HR, and many other fields.While the first edition was inspired by the rise of social media tools, the second edition is characterized by a digital economy with increasing digitalization efforts due to newly emerging technologies in Industry 4.0 and the COVID-19 pandemic.Readers will benefit from a comprehensive selection of extended topics, including strategies and business models for social media, influencer marketing, viral campaigns, social CRM, employer branding, e-recruitment, search engineoptimization, social mining, sentiment analysis, crowdfunding, and legal and ethical issues.Each chapter starts with one or more teaser questions to arouse the readers’ interest, which will be clarified per topic.The second edition also provides ample self-test materials and reflection exercises.
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Classroom Management : Creating a Successful K-12 Learning Community
Enables K-12 educators to create successful learning communities—a fully updated new edition Effective classroom management plans are essential for creating environments that foster appropriate social interactions and engaged learning for students in K-12 settings.New and early-career teachers often face difficulties addressing student discipline, upholding classroom rules and procedures, and establishing positive teacher-student relationships.The eighth edition of Classroom Management is the leading resource for helping educators establish a positive classroom environment, prevent student misbehavior, respond to challenging situations, and involve their students in building positive classroom communities.This popular textbook covers every vital aspect of classroom management, from planning for the school year and conducting instruction, to managing diverse classrooms and collaborating with colleagues and families.Fully revised to reflect recent changes in K-12 education and address the needs of today's educators, this edition features new and updated methods with a new emphasis on student well-being, equity, student diversity, connecting with and supporting students, and creating an inclusive classroom.Written by a respected expert in teaching methods and classroom management, this valuable teacher's reference: Provides comprehensive coverage of the central concepts of classroom management and discipline in K-12 classrooms with practical, classroom-oriented discussions. Reflects current InTASC Model Core Teaching Standards and Praxis assessmentsFeatures descriptions of classroom management methods used by elementary, middle, and high school teachers in various regions and communitiesIncludes a new emphasis on student well-being, equity, motivation, and meeting student needs when applying classroom management strategiesOffers end-of-chapter summaries, questions, supplemental activities, further reading suggestions, and complete referencesIs reader-friendly and accessible due to its numerous features, tables, lists of recommendations, and headings and subheadings. Classroom Management: Creating a Successful K-12 Learning Community, Eighth Edition is an ideal text for teachers in training and early career K-12 educators.
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Social Media Measurement and Management : Entrepreneurial Digital Analytics
This revised and updated textbook applies a critical and practical lens to the world of social media analytics.Author Jeremy Harris Lipschultz explores the foundations of digital data, strategic tools, and best practices in an accessible volume for students and practitioners of social media communication. This second edition expands upon entrepreneurship, marketing, and technological principles, demonstrating how raising awareness, sparking engagement, and producing business outcomes all require emphasis on customers, employees, and other stakeholders within paid, earned, social, and owned media.It also looks to the future, examining how the movement toward artificial intelligence and machine learning raises new legal and ethical issues in effective management of social media data.Additionally, the book offers a solid grounding in the principles of social media measurement itself, teaching the strategies and techniques that enable effective analysis.It features theoretical and practical advice, a comprehensive glossary of key terms, and case studies from academic and industry thought leaders. A perfect primer for this developing industry, this book is ideal for students, scholars, and practitioners of digital media seeking to hone their skills and expand their bank of new tools and resources.
Price: 42.99 £ | Shipping*: 0.00 £
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Is public management the same as administrative management?
Public management and administrative management are related but not the same. Administrative management focuses on the organization and coordination of resources within an organization, while public management specifically deals with the management of public sector organizations and the delivery of public services. Public management also involves addressing the unique challenges and complexities of working within the public sector, such as accountability to the public and government regulations. While there are similarities between the two, public management has a distinct focus on the public sector and its specific management needs.
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Should one choose to become a management assistant for office management or a management assistant for wholesale and foreign trade management?
The decision to become a management assistant for office management or a management assistant for wholesale and foreign trade management depends on individual interests and career goals. If someone enjoys working in a corporate office environment, organizing administrative tasks, and supporting office operations, then becoming a management assistant for office management may be the right choice. On the other hand, if someone is interested in international business, logistics, and managing wholesale trade operations, then becoming a management assistant for wholesale and foreign trade management would be more suitable. It's important to consider personal strengths, interests, and long-term career aspirations when making this decision.
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What is the difference between management and executive management?
Management typically refers to the individuals responsible for overseeing a specific department or team within an organization, focusing on day-to-day operations and ensuring tasks are completed efficiently. On the other hand, executive management refers to the top-level leadership within an organization, such as the CEO, CFO, and other C-suite executives, who are responsible for setting strategic direction, making high-level decisions, and driving overall organizational success. Executive management is more focused on long-term planning, vision, and guiding the organization as a whole, while management is more focused on the implementation and execution of those plans at a departmental level.
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Is one studying human resource management or office management?
One can study either human resource management or office management, as they are two distinct fields within the broader discipline of business administration. Human resource management focuses on the management of an organization's workforce, including recruitment, training, and employee relations. On the other hand, office management involves the coordination and supervision of administrative tasks within an office setting, such as record-keeping, office supplies management, and facilities management. Both fields offer different career paths and opportunities for those interested in pursuing a career in business administration.
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